Benin claudy siar appointed presidential culture advisor

Claudy Siar, a prominent media personality known for his long-running show on RFI, has been appointed as the President’s Special Envoy for Culture, Media, and the Global Visibility of Benin.

a new role for a media veteran

This appointment marks a significant shift for Claudy Siar, who officially took up his new duties on June 3, 2026. The move comes after his departure from RFI at the end of March the same year, where he hosted the iconic Couleurs Tropicales program for over three decades. His exit coincided with the end of his contract and the renewal of RFI’s programming lineup, a decision he attributes to his outspoken panafricanist views and critiques of Western policies.

a career dedicated to cultural promotion

Throughout his 31-year career at RFI, Claudy Siar established himself as a passionate advocate for African culture. His show, Couleurs Tropicales, became a platform for celebrating diverse African musical traditions, helping to shape the continent’s cultural identity on the global stage. His departure from the network was met with widespread recognition of his contributions to African media and his unwavering commitment to panafricanism.

Following his exit, Claudy Siar has joined NewWorld TV, where he is involved in launching two new audiovisual channels: NewWorld Mix and NewWorld Muzik. These projects aim to further amplify African voices in music and culture, aligning with his lifelong mission to promote the continent’s creative industries.

the president’s vision for Benin

The appointment of Claudy Siar reflects President Romuald Wadagni’s commitment to strengthening Benin’s cultural presence on the international scene. As Special Envoy, Siar will play a key role in enhancing the country’s media strategy and boosting its global visibility, positioning Benin as a hub for cultural exchange and innovation.

This strategic move underscores the government’s recognition of culture and media as vital pillars for national development and international influence. By leveraging Claudy Siar’s expertise and extensive network, Benin aims to foster stronger ties with African and global cultural institutions, while promoting its rich heritage and contemporary creative output.