Football betting frenzy grips Dakar ahead of 2026 world cup

With the 2026 FIFA World Cup just around the corner, Dakar is buzzing with anticipation—and not just from football fans. The city has seen a surge in sports betting activity, transforming how locals engage with the tournament. Over the past five years, the betting landscape has shifted dramatically toward digital platforms, making it easier than ever for residents to place wagers from their phones.

how digital betting became a daily habit

For many in Dakar, the World Cup isn’t just about the matches—it’s about the bets. Young football enthusiasts like Assane and Mohamed are diving into sports betting with enthusiasm. Assane plans to spread his risk by placing wagers on both Senegal and France ahead of their crucial June 16 match: «I’ll bet on two different apps—once on France and once on Senegal. That way, I cover my bases. A friend even called me saying, ‘Assane, I need money. Let’s place some bets.’ I told him, ‘Go ahead, let’s try our luck.’»

Mohamed, who openly admits to the excitement of betting, has already placed multiple wagers on the Lions of Teranga’s opening match against France. «I’ve tried every possible combination,» he explains. «First ticket: Senegal wins. Second ticket: both teams score. Third ticket: Mbappé scores for France and Mané for Senegal. If it goes as planned, I win big!»

the highs and lows of betting culture

In the past month alone, Mohamed has spent 80,000 West African CFA francs (around €122) on bets. Despite his losses totaling 30,000 francs (€45), he remains undeterred. «People bet on everything—all leagues, all championships, the Champions League, the French Cup, even leagues in the U.S. and China,» he laughs. «There’s no limit, really. But let’s be honest, you lose more than you win.»

Mohamed’s gambling journey began post-COVID-19, when betting apps exploded in popularity. Malick Diouf, founder of the Dakar Sport Summit—a conference focused on the economics of sport—notes a significant shift in societal attitudes. «Senegal is a predominantly Muslim country where betting was traditionally frowned upon. Digitalization removed the stigma, allowing people from all walks of life to participate without judgment.»

market leaders and tax implications

Three major players dominate the Senegalese betting market: the Russian operator 1xBet, the French company Betclic, and the local brand Sunubet. Since November 2025, these operators have been subject to a 20% tax on their revenue, including player winnings. «The state benefits financially, but the collected funds must be reinvested into both professional and amateur sports,» Diouf emphasizes.

a double-edged sword: thrill vs. risk

As excitement builds for the 2026 World Cup, so does the risk of excessive betting. Mental health advocates warn of growing cases of addiction tied to sports betting, especially during major tournaments. While the digital shift has democratized access, it has also blurred lines between entertainment and compulsive behavior.

The World Cup brings more than just football fever to Dakar—it ignites a betting frenzy that has reshaped social habits and economic landscapes. As residents place their bets, the city awaits the tournament with a mix of hope, strategy, and a touch of risk.