In a bold move to unlock new markets for Cameroonian cocoa while strengthening local supply chains, the country’s Commerce Minister, Luc Magloire Mbarga Atangana, reached out to global chocolate industry leaders in late 2024. Among them was Dr. Hae-Jung Jung, a prominent South Korean agro-industrialist, whose swift response led to a working visit to Cameroon on June 5, 2026.

The minister’s invitation aimed at promoting Cameroonian cocoa on the global stage, particularly in emerging markets, received an enthusiastic reaction from Dr. Jung. His company, which already operates in multiple countries including China, expressed interest in purchasing up to half of Cameroon’s annual cocoa output of 300,000 tons. Rigorous quality assessments confirmed the premium standards of Cameroonian cocoa, validating the visit’s purpose.

Beyond cocoa sourcing, Dr. Jung outlined ambitious plans to drive Cameroon’s economic evolution through high-impact investments. He proposed developing state-of-the-art industrial parks on 100-hectare plots, leveraging advanced South Korean technology—a model successfully implemented in Nigeria, Ghana, Angola, and Guinea. Initial projects include relocating a melamine and porcelain tableware manufacturing plant, along with kitchen utensils production facilities. Additional commitments involve healthcare infrastructure development, reflecting a holistic investment approach.

The Cameroonian minister welcomed the proposals, highlighting how they align with the nation’s strategic import-substitution policies championed by President Paul Biya. He emphasized Cameroon’s institutional stability, abundant natural resources, and energetic youth population as key advantages. Both parties agreed to expedite project implementation to translate these discussions into tangible economic benefits.

Dr. Jung’s sterling reputation in international agro-industry, coupled with his genuine commitment—evident after over a year of deliberation following the minister’s initial outreach—positions him as a credible partner capable of delivering transformative investments to Cameroon’s economy.