Business
Yaoundé launches massive consumer goods sale to boost purchasing power
Cameroon’s Minister of Commerce, Luc Magloire Mbarga Atangana, has announced a sweeping promotional sales campaign in Yaoundé designed to ease the financial burden on households.
Cameroon’s Commerce Minister Luc Magloire Mbarga Atangana has unveiled plans for a sweeping promotional sales campaign in Yaoundé, targeting essential consumer goods.
Slated to run from June 22 to September 30, 2026, along the Boulevard du 20 Mai, this initiative represents a strategic effort to stabilize prices and enhance affordability for households.
« This campaign, developed in collaboration with socially responsible businesses, directly supports government policies aimed at combating high living costs, » stated the Ministry of Commerce. « The initiative seeks to bolster household purchasing power during the summer holiday period while ensuring affordable school supplies are available for the 2026-2027 academic year. »
Minister Atangana emphasized that while Yaoundé will serve as the primary hub, the campaign will extend nationwide through mobile promotional caravans, reaching both major urban centers and surrounding areas.
Massive Promotional Sales Campaign for Essential Goods in Yaoundé
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