Libreville, June 30, 2026 — Gabon is positioning its exceptional biodiversity as the cornerstone of sustainable economic development. Through a bold new sustainable tourism and craftsmanship strategy, the government is launching an ambitious initiative that extends far beyond the tourism sector alone.

The roadmap unveiled reflects a fundamental shift in national development priorities, focusing on natural capital enhancement, job creation, and diversifying an economy still heavily reliant on extractive industries.

At the official presentation held in the Cité de la Démocratie in Libreville, high-ranking government officials, technical partners, diplomats, and private sector representatives gathered to witness the unveiling of a strategic document designed to redefine tourism’s role in Gabon’s economy. In a global landscape where traditional economic models are increasingly unsustainable and ecological transition is a worldwide imperative, Gabon is determined to leverage its forests, national parks, cultural heritage, and artisanal traditions as drivers of long-term growth.

The Minister of Sustainable Tourism and Craftsmanship, Professor Marcelle Ibinga épouse Itsitsa, emphasized that tourism is far more than an economic activity. “It is a tool for territorial development, a showcase of national identity, and a powerful investment catalyst capable of transforming regions across the country,” she stated.

71 priority projects to scale up impact

The government’s vision is built on a critical observation: despite international recognition of its potential, Gabon’s tourism sector has never fully capitalized on its strengths. Diagnostic reports presented during the event highlighted decades-old institutional, legal, and organizational shortcomings that have hindered the emergence of a robust tourism industry.

To break this cycle, the strategy outlines the implementation of 71 priority projects. These initiatives focus on modernizing infrastructure, strengthening sector governance, professionalizing operators, developing eco-tourism circuits, and promoting historical, cultural, and artisanal heritage.

The goal is clear: significantly boost tourism’s contribution to GDP while safeguarding the ecological integrity that defines Gabon’s uniqueness. With over 88% of its territory covered by forests and some of Africa’s most pristine national parks, Gabon possesses a rare competitive advantage. Its rich biodiversity and landscapes form a global heritage whose economic value remains largely untapped.

Breaking silos to drive inclusive growth

The success of this strategy hinges on one crucial factor: effective public coordination. The Minister of Industry, Lubin Ntoutoume, stressed that no single ministry can achieve this transformation alone. Developing tourism requires collaboration across infrastructure, transport, culture, environment, forestry, spatial planning, and vocational training sectors.

This integrated approach marks a significant evolution in economic governance. Tourism is no longer seen as a peripheral sector but as a catalyst capable of stimulating private investment, creating jobs in remote areas, and revitalizing multiple industries simultaneously.

Craftsmanship also plays a pivotal role in this vision. By promoting local know-how, it preserves cultural heritage while generating income for thousands of families.

The moment of action

The appointment of actress and producer Nelly Obono as the national tourism caravan ambassador, along with artist Annie Flore’s decision to contribute her song Je t’invite free of charge to promote the country, underscores the government’s commitment to engaging cultural stakeholders in this transformation.

Yet the true test lies in execution. Vice President Alexandre Barro Chambrier called on all government agencies, local authorities, and business operators to embrace this strategy and turn it into tangible results. The official handover of the strategic document and the immediate establishment of a dedicated implementation team signal a shift from planning to action.

The upcoming third edition of the National Tourism Caravan, running from July 17 to September 6, will serve as the first major real-world test of this new policy.

For Gabon, the challenge transcends tourism development—it is about proving that a nation can convert environmental stewardship into economic prosperity. In a world seeking sustainable models, this strategy could position Gabon as one of Africa’s most promising laboratories for green economy innovation.