Morocco targets 26 million tourists by 2030 with strategic growth plan

Morocco welcomed nearly 20 million visitors in 2025, generating 138 billion Moroccan dirhams in tourism revenue. The first five months of 2026 reinforced this upward trend, as confirmed during a high-level meeting of the National Tourism Office (ONMT) in Rabat on June 24.

Led by the Minister of Tourism, Handicrafts, and Social and Solidarity Economy, Fatima-Zahra Ammor, alongside the ONMT’s Director-General, Achraf Fayda, the session assessed sector performance and progress toward the national goal of attracting 26 million tourists by 2030.

Data from the ONMT revealed a 7% increase in international arrivals by late May 2026, coupled with a 21% rise in tourism revenue and a 9% growth in overnight stays at classified accommodations.

Ambitious strategies driving tourism expansion

«The 2023-2026 roadmap proves that by simultaneously enhancing air connectivity, promotional efforts, investment, quality standards, and territorial development, Morocco can elevate its position to compete with top global destinations,» stated Fatima-Zahra Ammor.

Strengthening air links to boost accessibility

The meeting highlighted significant progress in aviation, with 7.74 million contracted seats for the 2026 summer season—a 13% year-on-year increase. This growth stems from new airline bases in Rabat, Marrakech, and Tétouan, along with the introduction of 52 new international routes in early 2026.

Future priorities to sustain momentum

The ONMT outlined key initiatives to support the 2030 target, including:

• Expanding air routes and partnerships;
• Diversifying source markets, with a focus on China, India, and Latin America;
• Developing maritime routes and cruise tourism;
• Integrating artificial intelligence into marketing and commercial strategies.